Before a cross-border website project begins, the priority is not colour selection. The business entity, products, target markets and contact routes should be organised first.
Company information normally includes the unified social credit code, registered company name, registered address, authorised brand or trademark information and contact channels that may be published. Product material should include accurate names, specifications, applications, image sources and delivery capabilities.
Multilingual content requires a distinction between factual translation and market-facing copy. Company names, addresses and technical specifications should remain consistent, while product benefits, frequently asked questions and service processes should be reviewed by people who understand the business.
Once the source material is complete, information architecture, visual design and technical implementation can proceed with far fewer revisions.